The workshop has two honest starting points: I have an idea and I’ve got nothing. The first sharpens something you already see. The second begins with your interests, useful experience, preferred work, limits, and the people you may be able to help.
The paths converge only after you choose a business direction. From there, both move through Understand, Shape, Name, Brand, Website, and Launch. You compare options, react, combine parts, and keep revising instead of accepting one instant answer.
The browser workshop is free, needs no login, and saves its draft locally in that browser. It does not publish, register a domain, or charge a card.